Tendencias en la formación de comunicadores estratégicos de la Universidad Autónoma de Guerrero, ante los efectos de la crisis sanitaria por COVID 19

Abstract

The main purpose of this research is to determine the
trends in the training of future Masters in Strategic
Communication and Public Relations (MCEyRRPP)
of the Autonomous University of Guerrero in this
2021, considering on the one hand, the effects
caused, in terms of communication, due to the
COVID 19 pandemic, which, among other things,
forced the general population into confinement,
thereby accelerating the use of ICTs to be able to
continue the various activities from home and on the
other, based on the opinions , perspectives and
experiences of specialists in the study disciplines,
which they have generated from facing this new
environment.
The results allowed us to identify various
professional competencies, which we consider
essential to be incorporated into the master's study
plan to increase the relevance of future graduates
with the current context. Finally, as a result of this
study, said knowledge is listed.