Diagnóstico del Nivel de Posicionamiento de las Compañías y Marcas de Telefonía celular en la población de la Ciudad de Chilpancingo, Guerrero.

Abstract

In Mexico exist 86.5 million cell phone users, these
data is according to information provided by the
“Instituto Nacional de Estadística y Geografía”
(INEGI), the “Secretaría de Comunicaciones y
Transportes” (SCT) and the “Instituto Federal de
Telecomunicaciones” (IFT), who, In February 2019,
published the National Survey about the Availability
and Use of Information Technologies in Homes
(ENDUTIH).
According to this information, it is estimated that nine
out of ten cell phone users have a smart cell phone
(Smartphone), and the proportion of users who only
had a smart cell phone had a growth of 23 percentage
points between 2015 and 2019, (65.1 versus 88.1%
respectively).
Knowing that, at national level, cell phone users
represent 75.1% of the population aged six years or
more, this team carried out a study that allows a
diagnosis of which are the figures at the local level of
acceptance of the Cell pone, The Telephone
Companies and the Brands among the population of
the City of Chilpancingo, in the State of Guerrero and
with it, also have information about the brands that
users of this type of technology prefer.