Mediaciones que afectan la identidad cultural en los jóvenes amuzgos de Xochistlahuaca Guerrero: Una propuesta de Comunicación para su fortalecimiento

Abstract

Communicating is getting to share something of ourselves,
it is a quality of man that arises from the need to get in touch
with others, exchanging ideas that acquire meaning or
significance according to previous experiences, it is
important to mention that communication is a process Twodimensional, since an exchange of information, feelings or
ideas is carried out between two or more people through the
use of languages. This is a constant flow of information,
therefore it is considerable that criteria that encompass the
subject are taken into account, and communication is
gaining importance and becomes one of the main axes to
promote the development and learning of the organization
about itself and about its environment. The communication
process in this research is very important, since through the
strategies that are proposed, the recipient will be society and
especially the young Amuzgo.
Strategies can be short or medium term, seeking to achieve
specific objectives, these can be achieved through decision
making, and economic investment is an important aspect to
achieve the objectives. Once the definition of the strategies
is understood, it is mentioned that the research contains
strategic communication proposals that