Análisis de la conducta discursiva de estudiantes de Comunicación desde su imaginario profesional y laboral

Abstract

This article presents the results of a research project
that aimed to understand evocation of the term
"Communication Sciences", the professional
performance and the work fields imagined by the
fourth-grade students of the Bachelor of
Communication Sciences from the Autonomous
University of Guerrero. The research used the
theoretical-methodological basis of representations of
discursive behavior, with a qualitative perspective, a
non-experimental design, exploratory and mostly
descriptive. The analysis of the data was registered in
a matrix of semantic components that, in turn, uses the
analysis of discursive modes. The methodology
allowed us to know the imaginary that the students
build on the career and the labor field, where with their
own words they expressed the cognitive association
they have with other significant elements.